The LinkedIn About section is your second most-read field after the headline. Treat it as a short positioning statement, not an autobiography.
The five-paragraph template
- Positioning line — who you are and the value you deliver, in one sentence.
- Proof — two or three measurable outcomes from your career.
- Scope — sectors, regions, and types of organisation you have worked across.
- How you work — your operating style and what you are known for.
- Call to action — what you want readers to do (connect, message, book a call).
Write for the first three lines
LinkedIn truncates the About after about 230 characters on mobile. Front-load your strongest line so the "see more" click is earned.
Keywords without robot voice
Weave your role, specialisation, and industry into natural sentences. The algorithm reads the field; humans read the tone. Both matter.
Things to avoid
- Third-person bio voice on a first-person platform.
- Long blocks of unbroken text.
- Buzzwords with no evidence behind them.